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| Direct Marketing | Hot Air Ballooning | Copywriting | Clients |
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Marketing Strategy and PlanningToo many of the clients we have served are operating without a clear strategy. You need easy to implement, measurable, repeatable marketing systems that generate leads cost-effectively. Proving and implementing successful models - which are predictable and profitable - will make you rich. You need a front-end strategy to get the new customer in the door without breaking the bank, and you need a plan for realizing the back-end revenue stream that comes from serving the customer in the long run. Think profit streams, lifetime value, referral systems, and Take the time to fix your strategy. Life is too short. Stop working so hard reinventing the wheel. Stop wasting your precious dollars blindly experimenting. Seek professional help and develop a sound plan. We can help you. Direct MarketingDirect marketing is much more than simply mailing a letter or postcard. Any medium that reaches your best prospects should be tested and evaluated, then highly leveraged. Whether it's opt-in email, an ad in an association newsletter, a series of postcards, or a powerful offer in a sales letter. We can provide complete direct marketing services for your business to business and for your consumer marketing projects. Strategy is everything. If you are currently planning your campaign, call us before you spend another dime. We can analyze your plan and tell you what you should expect, and what your response needs to be to make a profit! Database MarketingDatabase marketing means lots of things to people. Regardless of what you think it is, database marketing is (or should be) the heart of your marketing strategy, especially if you have an established business. Many smaller businesses seem to think that this type of marketing is out of reach for them, but technology has brought even the most sophisticated techniques to the small business owner. Hi-tech start-ups and established companies in all industries need a database marketing strategy to facilitate cross-selling, up-selling, and to stimulate referral business. The more information you gather about your customers and prospects, the more cost-effectively you can generate incremental sales and new business. You need to know who your top accounts are - so that you can treat them regally. You need to know who your inactive customers are so you can win them back. And you need to know who is most likely to re-purchase from you - and when! Beyond helping with your strategy, we can help you implement a sound database marketing strategy for your business. The information you gather will be invaluable in the long-term prosperity of your company. Call us or send an email so we can begin discussing your situation. CopywritingIn this age of electronic media, too many people (falsely) believe that the sales letter is dead, that direct-response copywriting has lost its luster, and that direct mail marketing is obsolete. Nothing could be further from the truth. A well-written sales letter can make you rich beyond your wildest dreams assuming, of course, that you have product or service that the market place is clamoring to purchase. A good sales letter is the workhorse of your business strategy. It makes the phone ring, the fax machine hum, and the electrons flow on your web site. The written word is as powerful as ever - but you have to be able to cut through the clutter and reach your market at the right time, with the right product, at the right price. Long letters still work better than short letters. People will indeed make time to read and act upon a letter that is written to them, about them, for them and they will run to the phone or the keyboard with their credit cards if you give them the right offer. Let us help you with your next sales letter campaign. We have a track record of success in the high tech industry, service companies, retail, insurance, financial, contractors, professionals and consultants. Send an email to get the process started. We can also help you with your business communications, web site copywriting, and your advertising copy and creativity. |
JMB Marketing Group |
Voice (508) 481-8383 |
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