Dear Friend,

You need to learn how to apply the secrets of writing a good sales letter campaign, coupled with smart strategies.

But, before I tell you about the upcoming marketing workshop, let me ask you two important questions: since you are here:

1. What will you lose by not taking positive steps now to improve the return on your marketing investment?

2. What is the danger of simply sitting back and waiting for the next 'good account' to arrive?

There's a third question, actually.

What does 'marketing success' look like to you: when it gets here? What will that bring: or allow you to do next?

As you can tell, I am trying to lead you to take action now with your direct marketing strategy and make sure the 'customer faucet' keeps flowing.

So, now:

If you are waiting for the phone to ring, watching the door for the next client to walk in, or wondering why people are not responding to your marketing efforts you should attend our next marketing seminar!

Announcing: Successful Direct Marketing Strategies for Small Business, Professionals and Consultants

This intensive, value-packed full-day seminar will be held at Henderson House in Weston, MA on Thursday, February 21st!

Are you willing to take action now to ensure your business survival and prosperity? If so, I invite you to join us for a highly focused workshop that is guaranteed to make your phone ring - or your money back! (What could be fairer than that?)

A good sales letter campaign can serve numerous functions; warm up a prospect, generate a lead, sell a product, or accelerate a sales cycle. A smart strategy will yield the results you demand. And an endorsement campaign via direct mail can skyrocket your business.

In one intensive day, nestled away in a beautiful stone mansion complete with blazing fireplaces throughout, I will teach you how to write a good series of sales letters, and make your phone ring - guaranteed. You will leave the session with a new marketing campaign tucked under your arm - ready to launch - guaranteed.

Plus, you will learn how to write a sales letter that sells!

The seminar is described below. Read it now and plan to attend if you'd like to learn how to use direct marketing work in your business and generate results. I have included several valuable bonuses for those who register by February 15th.

This intensive session is limited to 20 business owners, sales and marketing professionals, and consultants who want to go charging into 2002 with a solid plan of attack.

Here's how to reserve a seat and register: Send an email to me now at bobmartel@jmbmarketing.com. You can also call me at (508)481-8383, or you can fax your enrollment on letterhead to (508)481-8381 to reserve a spot. All major credit cards accepted.

Take positive action now - and achieve breakthrough results.

Bob Martel
Marketing Consultant

P.S.- The Best Marketer Always Wins. It's true. You know it. The world does not need a better mousetrap. it needs a better marketed mousetrap. In this economy, more than ever before, it's going to be the best marketers that survive: and thrive: and realize their dreams, goals, and aspirations.

P.P.S.- Your $299.00 seminar fee is protected by better-than-money-back, no questions asked guarantee. You may attend the morning session only - for $209.00.

Successful Direct Marketing Strategies for Small Business, Professionals and Consultants Sept 21st at Henderson House

A proven sales letter can be the business-building workhorse for your company, pulling cart loads of customers back to your door! In the morning session, you will learn how to write a sales letter that actually sells! While you won't become a copywriting expert in one session, you will learn how to write an effective sales letter for your business.

The morning session will cover such topics as how to write persuasively, sales letter formats that work, a unique process for determining you content, message, and purpose as well as how to plan a strategy for developing leads and turning them into customers - through the mail. We will also discuss the techniques for getting your letter delivered, opened, read, and acted upon in the post-Sept 11th business environment.

This session will prepare you to write or rewrite a sales letter campaign that will accomplish your goals. You will learn at least 15 ways to utilize sales letters to grow your business.

Attendees will work on their actual campaign strategies, and leave the session with new copy ideas and strategies for their mailings. Attendees are encouraged to bring recent or planned letters to the workshop for evaluation.

We all want to do business with people we trust, right?

Big business has figured this out: they know how to utilize celebrity endorsements and trusted third parties – and now it's your turn to apply these powerful marketing principles.

In the afternoon session you will learn how to plan and launch a direct marketing campaign that will result in people calling you and asking you to do business with them! Guaranteed.

You will learn the psychology of endorsement marketing, and how to apply a proven three-step direct marketing method that will reverse the marketing process and result in prospects calling you.

As a result of attending the session, you will be able to:

• make your phone ring with all of the qualified prospects you need!

• write your own sales letters, using proven direct marketing techniques!

• shatter the results of any marketing effort you have tried to date!

I've included a few extra FREE bonuses to ensure that you vale from the experience:

You will also receive (if you register by September 15th):

• FREE written evaluation of any sales letter, ad copy, or web site home page copy ($295.00 value)

• FREE 30-minute phone consultation after the seminar (within 30 days)

• FREE copy of the audiotapes from my Endorsement Marketing course ($227.00 value)

• FREE portfolio of sample endorsement letters that have generated millions!

• FREE one-hour audiotape "12 Marketing Mistakes You Must Avoid" ($39.95 value)

• FREE marketing self-assessment questionnaire

• FREE sales letter portfolio, as samples for your campaign

And, of course, a FREE breakfast and lunch (if you stay for both sessions!)

Here are the details:

Date: Thursday, Sept 21st

Time: 8:30 AM - 4:30 PM, includes continental breakfast and lunch

Place: Henderson House, Weston, MA

Seminar fee: $299.00

ALL credit cards accepted.

Now would be a good time to register to ensure your seat is reserved. Call (508)481-8383 now.

Seminar Guarantee: If you take action and apply what you learn in this marketing workshop, JMB Marketing Group will refund your entire seminar fee. Simply submit a sample of the marketing piece and a refund will be made in full, within 90 days of the seminar date.

Seminar cancellation policy: Cancellations within two weeks of the seminar will be reimbursed at 50 percent of the seminar fee, or the entire fee can be applied to another JMB Marketing seminar within one year.